Saturday 28 July 2007

Tokyo TVC Commercial Young Lotus

Tokyo TVC Commercial Young Lotus







Tokyo team wins Young Lotus Award after workshop moderated by BBDO Asia PacificRunner-up spot goes to Beijing, a close second.The 4 th Young Lotus Workshop at AdFest 2007 was moderated by BBDO Asia Pacific and attended by twenty-eight young creatives from fourteen countries, including Bangkok, Beijing, Colombo, Dhaka, Ho Chi Minh, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, Seoul, Singapore, Taipei and Tokyo.The fourteen national teams presented their creative ideas to the BBDO team, which then voted in a secret ballot to short-list seven Young Lotus entries. The winning commercial was from Team Tokyo, with Beijing a close runner-up and Manila also a finalist.

Tokyo Young Lotus Shooting Day

Tokyo Young Lotus Shooting Day



Tokyo Young Lotus Present Story Board

Tokyo Young Lotus Present Story Board

Young Lotuses battle it out at creative competition






Young Lotuses battle it out at creative competition Bangkok, 21 February 2007 - Mr Jimmy Lam, President of the Asia Pacific Advertising Festival, proudly announced the 4th Young Lotus Competition. With this competition, AdFest seeks to recognize and encourage the rising stars in the region and offer creative young blood a chance to earn a winning place on the AdFest stage. The Young Lotuses are made up of national champions from Asia, who will work in partner-teams under a select group of “trainers”, collectively called the Young Lotus Workshop Committee. This year, the Young Lotus Workshop is run by BBDO, and chaired by Suthisak Sucharittanonta, Chief Creative Officer, BBDO Bangkok. The Workshop takes place over two or two and half days prior to AdFest itself. This includes a full day of speaker sessions by industry heavyweights; Simon Bond, Proximity Asia; Alex Lim, BBDO Singapore; David Guerrero BBDO Guerrero/Ortega; Suthisak Sucharittanonta, BBDO Bangkok and Chris Thomas, BBDO Asia Pacific, who will speak on topics from Art Direction, to Advertising in a New Environment. After that, the partner-teams will spend 24 gruelling hours working on a real brief, which will be judged by the Young Lotus Workshop Committee.The winning team will be announced at the AdFest and will be presented with an award on stage. The winning works will also be exhibited during the event. The Young Lotus Competition is renowned for polishing and refining the gold potential that is inherent in talented young creatives. It creates an environment that allows them to develop skills and learn from award-winning creative directors/gurus and sharpen their talents so they can compete in the lively atmosphere of AdFest. With the confidence they have acquired from this competition, Young Lotuses have gone on to win awards at other shows in the region and internationally.

Hakuhodo and TBWA╲HAKUHODO Team Representing Japan Wins



Hakuhodo & TBWA╲HAKUHODO Team Representing Japan Wins
Young Lotus at Asia Pacific Advertising Festival



Tokyo—March 26, 2007—Team Tokyo, comprising Takayuki Niizawa from Hakuhodo Inc. and Masaya Asai of TBWA╲HAKUHODO Inc., has become the first pair representing Japan to win the Young Lotus competition for creators at Asia Pacific Advertising Festival (AdFest) 2007.
The Young Lotus competition pits against each other teams of two selected in qualifying rounds by the advertising associations of each country. The teams, each a young art director and copywriter duo under 30, have 24 hours to produce a 60” TV commercial based on a brief they first receive at the festival. This year, the participating national teams were set the challenge of creating a commercial promoting Pattaya, Thailand as a tourist destination. The Japanese team’s commercial was rated the best of the entries from 14 national teams (Thailand, China, Sri Lanka, Bangladesh, Vietnam, Hong Kong, Indonesia, Malaysia, the Philippines, India, Korea, Singapore, Taipei and Japan).
Masaya Asai of TBWA╲HAKUHODO characterized the experience as follows: “Creating a 60-second film within 24 hours was physically and mentally challenging. Especially, I was constantly under pressure to make decisions without hesitation. I literally had no time to waste. The moment I received the award was unforgettable. I will always remember it and keep my creativity hungry for fresh ideas.”
Masaya Asai of TBWA╲HAKUHODO characterized the experience as follows: “Creating a 60-second film within 24 hours was physically and mentally challenging. Especially, we were constantly under pressure to make decisions without hesitation.
Takayuki Niizawa of Hakuhodo agreed, “We literally had no time to waste. But the moment we received the award was unforgettable. I will always remember it and keep my creativity hungry for fresh ideas.”
“We would both like to thank all the Young Lotus members from the various countries. I am sure we will continue to be good friends and rivals from now on,” Asai added.

博報堂とTBWA\ Hakuhodoで組んだ日本代表チームがYoung Lotus部門で優勝



第10回アジア太平洋広告祭(AdFest)にて、
博報堂とTBWA\ Hakuhodoで組んだ日本代表チームがYoung Lotus部門で優勝
第10回アジア太平洋広告祭(AdFest 2007)にて、若手クリエイターのコンペティションであるYoung Lotus部門で、博報堂の新沢崇幸と、株式会社TBWA\ Hakuhodo(以下、TBWA 博報堂)」の浅井雅也ペアが日本代表として初めて優勝しましたのでご報告いたします。
Young Lotusとは、アジア各国の広告連盟によって選出された1組2人のチームが、各国での予選を経てAdFestの出場資格を獲得し、国の代表として参加する部門です。出場資格は、30歳以下の若手アートディレクターとコピーライターのペアで、現地で出された課題に基づいて、24時間以内に60秒のTVCMを制作するというものです。今年の課題は、「(タイの)パタヤに観光客を誘発する」ことで、14カ国(タイ、中国、スリランカ、バングラディシュ、ベトナム、香港、インドネシア、マレーシア、フィリピン、インド、韓国、シンガポーツ、台北、日本)のチームの中から、日本代表チームのCMが最優秀作品として選ばれました。
受賞者(博報堂・新沢崇幸、TBWA 博報堂・浅井雅也)のコメント
「限られた条件での撮影と編集は精神的にも肉体的にも大変でした。特に時間に追われる中、迷いを断ち切り、決断を下さなければいけないことが一番難しかったです。グランプリを受賞した瞬間は一生忘れないと思います。これからも様々なことにチャレンジし、常にハングリーな自分でいたいです。そして14カ国から集まったヤングロータスメンバーは今後も良きライバルであり、大切な仲間として交流を続けていきたいと思います。」
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博報堂について 博報堂 広報室 (平澤、藤本) 03-5446-6161
TBWA 博報堂について TBWA 博報堂 広報担当(浅野) 03-5446-7386